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    Thursday, August 6, 2009

    Instant blog content.

    The number one argument against blogging is that folks say it's just plain hard putting their thoughts down. And that translates into lots of time.

    Well, writing can be tough.

    But the time problem is a non-issue. In fact, I guarantee you you've written tons of blog content in this past month alone.

    Fact is, you write a lot more than you think. And every time you write anything, you're writing a potential blog post.

    What am I talking about?

    • How many explanatory emails do you write to clients or prospects in a week?
    • How frequently do you write an internal memo or note?

      ...And for extra credit...

    • How often do you reply to or initiate a LinkedIn, Facebook, or Biznik topic, group, or discussion?

    Every single one of those little notes or replies, with a few keystrokes of editing, can be top-shelf content for your very own blog!

    Of course, you need to stay within company policy and respect your clients' contracts and privacy, but most of what you write is actually stuff that a much larger audience would benefit from knowing, and which will set you apart as a expert in your field. And if you're a recognized expert, you'll start attracting leads, no question.

    So you think that writing blog content will take time? Just recycle what you've already written.

    Don't believe me? My recent blog post entitled "Why should I Blog?" started as an email to a client. A few tweaks here and there, and, voila, I had a perfectly serviceable blog post. In this case, I did some rewriting, but I don't always do that.

    So open your sent folder and post away.

    Instant blogging--who'd a' thunk it?

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